GM Tomatoes

Genetically-modified tomatoes were introduced in February 1996 in United Kingdom by J. Sainsbury and Safeway Stores. The modified tomatoes were first grown in America, then developed at Nottingham University and at Zeneca Seeds in United Kingdom. J. Sainsbury and Safeway Stores labeled clearly on the cans, “made with genetically modified tomatoes.” They used publicity to broadcast their products. Along with the modified products, they also provide non-GM products. They also had information help lines regarding the products. They did not hide the fact that their products were genetically modified. They allowed the consumers to choose which type of product they’d rather buy.

http://www.ncbe.reading.ac.uk/NCBE/GMFOOD/menu.html